We were pretty chuffed to be invited down to Pepsi Max’s swanky “The Art of Football” unveiling in central London. And not just because we knew David Luiz was going to be knocking about.
To kick-start their 2014 football campaign, Pepsi Max announced the above artistic curation, merging the separate spheres of photography, street art and sport.
Possibly the finest five-a-side football squad conceivable – Lionel Messi, Robin van Persie, Jack Wilshere, David Luiz, Sergio Aguero and Sergio Ramos – were papped by world-renowned photographer Danny Clinch and then transformed into stunning 10-foot by 10-foot canvasses by a number of street artists.
The fact that the artists chosen to bring the canvasses to life were from the players’ home countries added a vibrancy and colourful riotousness to the finished product.
‘To view the The Art of Football and for more information on Pepsi MAX visit www.pepsi.com. Join the conversation online and tell Pepsi how you “Live For Now’ using #FUTBOLNOW.’
Here are the players and artists behind the scenes:
And a timelapse video of how the magic happened: