In collaboration with Pepsi® MAX triple-threat actor/director/rapper Idris Elba has today released his first short film directorial debut “Unstoppable”.
The short, also written by Elba, takes a brief detour into the 1970’s, a golden age for international football, following a stereotypical school nerd as he negotiates the gauntlet of the school playing field.
The film explores the hidden-talents within all of us and features football skills expert Zach Hamilton. The short is set to and inspired by the latest hit from Dutch producer and DJ heavyweight, R3HAB featuring singer Eva Simons. Unstoppable was released today as the third track on the Pepsi® MAX Beats of the Beautiful Game album.
“When I first heard the song I really loved the idea of being unstoppable…it’s self belief, it’s someone that just says “Guess what? I can do anything I want to do,” said Luthor star and ardant Gooner Idris Elba.
“I like the whole 70s era, the haircuts and the style, and I chose a character that is stereotypically a nerd, isn’t sporty looking…but [it] turns out that he really is good at [football], and he is unstoppable when he starts to let himself go.”
The song and accompanying film track is part of an exclusive collection of 11 anthemic songs and companion short films that capture the international spirit, sights and sounds of the world’s most popular game – football. A three-time IDMA winner who has risen through the ranks of ‘Breakthrough Artist,’ ‘Best Full-Length Mixer’ and ‘Best Remixer,’ R3HABhas done it again with “Unstoppable” – an infectious summer smash penned by celebrated singer/songwriter Chantal Kreviazuk.
“The songs and short films featured on the album vary in style and rhythm, just like footballers on a pitch,” said R3HAB. “My track ‘Unstoppable’ is inspired by the big-room sound and high energy of the stadium. I want fans who listen to it to get up and move.”
Pepsi MAX Beats of the Beautiful Game showcases an eclectic mix of rising and celebrated musical artists from around the world including Kelly Rowland, Janelle Monáe, Rita Ora, Don Omar, Santigold, Timbaland and Jetta alongside regional favorites Pearls Negras (Brazil), Jolin Tsai (Taiwan) and Hassan El Shafei (Egypt). These artists’ songs serve as the inspiration for 11 short films by dynamic directors, including Spike Lee, Jessy Terrero, Diego Luna, Andy Morahan and The Kolton Brothers in addition to Idris Elba.
The album is part of the integrated 2014 Pepsi MAX football campaign, which continues to deliver experiences to fans throughout the year that bring them closer to the game they love.