Chelsea, in conjunction with Samsung, last year launched the “Dream the Blues” campaign. The campaign is an initiative to encourage and inspire young children who dream of playing professional football.
The campaign target youths from age 9 to 13, and is an expansion of the Samsung-Chelsea FC Youth Football Camp program, giving the opportunity to train children for the next generation of football players.
This year’s campaign spans three countries including China, Vietnam, and Colombia, and aims to inspire kids who love football by offering an opportunity to learn how to play football with Chelsea FC youth coaches in fun and exciting way.
The most passionate kids selected from each local camp will be given a once-in-a-lifetime chance to play with Chelsea players Fernando Torres, Eden Hazard, and John Terry in London.
The initiative works in this manner; Samsung and Chelsea will visit each country with youth football camps to provide training for local youths to learn ‘The Chelsea Way’ from Chelsea Foundation coaches.
From there, the most passionate players from each camp will be selected to advance to the Blues Camp in London to train and meet the Chelsea players.
The final camp will also be an opportunity for the participants to build global friendship through football in a fun and exciting environment.
The latest advert features a humorous backyard football match in which Torres, Terry, and Hazard team up with youngster Jack. The video ends with the slogan “dream the blues.”
Watch the video below…
Article Sponsored by Samsung.