Sam Allardyce is unlikely to face the axe from West Ham – as the club can’t afford to sack him, according to the Daily Star.

His future looked uncertain following the New Years Day defeat to Fulham, which left the Hammers three points clear of safety, occupying 19th place in the Premier League table.

But reports suggest it would cost the Hammers £6million to get rid of Allardyce, money they would rather use to spend on new players, with two strikers a priority.

Co-owners David Gold and David Sullivan face the dilemma of parting with Allardyce and losing the money for a goalscorer, or keeping the faith with the former Bolton boss in the hope he can sign the players to save them from trouble.

West Ham have taken a total of six points from 33 since November, a run which has seen them suffer seven defeats.

Scoring goals has been a major issue, with club record signing Andy Carroll yet to make a Premier League appearance since signing on a permanent £15million deal from Liverpool.

Allardyce is understood to have held talks regarding new signings with the clubs owners yesterday.

He is believed to be targeting Everton striker Nikita Jelavic, despite missing out on his Toffee’s teammate Johnny Heitinga, who snubbed a move to Upton Park.