The Hammers decided to stick with boss Sam Allardyce for next season after in-depth discussions between the board and manager – although Sullivan and David Gold have set strict guidelines for Sam to stick to.
Attacking football and an improvement in transfer business is key for Sullivan and if everything goes to plan the Hammers will have a young squad competing for European football next season.
“We start next season with three competitions, two of which we can win and we have to be dreaming of winning the third one.
“I don’t want to just aim for top 10. We should be aiming for top six. I want to be looking down the table not up it next season.”
“We have got five or six players lined up,” he said. “Most are young players — the youngest is 19 but has already played top-level football in two countries, while the oldest is 27.
“I can’t say more than that as you genuinely risk losing the deals. I know people think we just say these things but we are working day and night and I want to make sure we get as many of our targets as possible.
“Of course, we won’t get them all because it is tough out there.”