A box of Carlsberg Export from the supermarket: £12.

Official Adidas Brazuca replica football: £20.

Enough food for to feed your family and friends during the game: £45.

Showing your support for your country by proudly wearing the crest of the Three Lions: Pricel...well actually, it's £90.

Football fans have been outraged by Nike's announcement that the latest England shirts will cost a staggering £90 each, or a mere £60 for the "stadium" version (whatever that is). For what is essentially a white shirt with a tick and a badge, it seems more than a little extortionate even by modern football's standards.

Stan Collymore and Joey Barton have been the most prominent voices in leading the protestations.

England fans on Twitter have been speculating as to what their £90 will actually buy them.

In reality, they will be relieved to hear that it comes with the cooling technology required for the humid British summer. A worthy investment indeed.

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