The first port of call for David Moyes is to improve his public image, which right now is probably as tarnished and downtrodden as it’s ever been in his management career.
The core of the issue is that the Manchester United gaffer’s confidence has continually diminished over the course of the season. Understandably so, considering the Red Devils’ incredibly poor form in comparison to last term, which despite United fans often speculating otherwise, certainly isn’t entirely the Scot’s fault.
But as The Guardian’s Jamie Jackson recently remarked; “”the old standby of bad luck [is] the sign of a manager running out of answers,” and the narrative of a cruel twist of fate has been used by Moyes far too many times already this season to explain for poor results, namely after their defeat to Stoke and home draw to bottom of the table Fulham.
The idea of misfortune hasn’t stopped the bad results, or made them an easier pill to swallow.
Moyes is coming across as a manager too fearful to publicly criticise his own players, and more disturbingly, one rapidly losing control.
As Jose Mourinho will tell you, confidence is everything in the beautiful game. Admittedly, it’s hard to come across as an assured figure amid all the current turmoil at Carrington, but if the Old Trafford boss doesn’t improve the impression he gives in the public eye, it’s hard to envisage a dramatic turnaround of form.