Such is the world of football these days that commercial success off the field is almost as important as triumph on the pitch. The modernisation of the game has changed football in many ways and sales of club merchandise is an essential part of the club’s business model. Not many fans can remember when a team would change their shirt design maybe once every five years, perhaps even longer. Nowadays, it’s commonplace for a club to not only change their strip every season, but also have three choices of club shirt to choose from.

Still, this doesn’t stop children queuing up every season to buy their team’s colours and show off their support proudly everywhere they go. You can’t walk down any English high street without seeing the red of Manchester United, the blue of Chelsea or the maroon of Northampton Town (maybe occasionally). However, every so often, the kit designers sometimes have what you might call ‘a bad day at the office.’ Often once a season, one of the 20 Premier League sides might have an absolutely abomination of a kit, though things have rather moved on since the designs of the early 90’s. We take a look back at 20 of the Premier League’s more interesting shirts and wonder how they were ever allowed to be produced for human use:

Click on this shambles from Coventry to get the ball rolling

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