Barclays has today launched a new television advert to mark the start of the 2014/15 Barclays Premier League season. The 60 second advert, called ‘picking ourselves up’, airs for the first time this weekend (16 August) on UK TV and digital channels.
Ex-Tottenham Hotspur captain and England international Ledley King paid a surprise visit to the filming shoot along with the Barclays Premier League Trophy to help inspire the school children taking part.
The film aims to shine a light on grassroots football and highlight those, both young and old, who capture the excitement of the Barclays Premier League and champion the true spirit of the game. A group of two young London teams feature in the advert on the eve of the new season with anticipation building following last season’s thrilling finale.
The advert marks the next stage of Barclays ‘thank you’ campaign which, through a series of initiatives, recognises and rewards club legends, community heroes, ex-players and fans who go above and beyond in their love for the game.
Ledley King said: “Seeing kids who are passionate about the game and want to learn and develop is fantastic. We want to see people play the game with a smile on their face and it’s up to the players at the top of the game to be role models for all those youngsters who aspire to be just like them”.
David Wheldon, Managing Director of Brand, Reputation, Citizenship and Marketing at Barclays, said: “Our mission is to champion the true spirit of the game and the start of this new season, always a time of great optimism, is the perfect opportunity to do this.
“From the commitment of grassroots coaches, to the unwavering support of fans around the world, and the integrity of players who play the game in the right way, we want to say thank you to those who embody the spirit of the game week in week out”.
The advert was filmed at Wormwood Scrubs in London, the site of one of the first Barclays Spaces for Sports facilities which this year celebrates its 10th year anniversary.
Throughout the 2014/15 season Barclays will be rewarding fans who join the conversation via the Barclays Football Facebook Page or Barclays Footy Twitter Page with exclusive ticket and merchandise giveaways.
Starting on Tuesday 19th August, Barclays’ Ticket Tuesday promotion will give fans the chance to win tickets to their favourite team every Tuesday of the 2014/15 Barclays Premier League season. Barclays will once again also be giving away more than 8,000 tickets to local communities in partnership with Barclays Premier League clubs.
For more information on the campaign visit www.facebook.com/barclaysfootball.