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Signing with the Hammers on loan this week, the Morocco international forward will be looking to take his chances to improve on his dire goal scoring record: one Premier League goal since November 2010.

Chamakh will face competition at the Boleyn, with Carlton Cole, Andy Carroll, Modibo Maiga all vying for an attacking slot in the West Ham starting line-up and Allardyce is eager to help resuscitate the Moroccan’s fortunes after a frustrating career in English football under the guidance of Arsene Wenger.

“We’ll try and get him to be that goal threat he was at Bordeaux,” said Allardyce.

“He’s been very disappointed with his lack of involvement at Arsenal, certainly for the last year, and he’s itching and hungry to get back and show what he can do.

“We’ll give him the platform and hopefully he grabs the chance with both hands and reproduces his Bordeaux performances.

“He won the league with them and played well enough for a team as big as Arsenal to want to take him.

“You need to provide the service he needs. He’s exceptionally good in the air and at getting between defenders from crosses.

“That’s what we can provide him with, the materials and ammunition for him to get a few goals.

“He’s got a big chance to prove what he can do in the Premier League with us and it’s about him proving it to himself.”

Chamakh has scored 14 goals in 67 games during his two and a half seasons in North London, since his free transfer from Bordeaux.