Sunderland have rejected West Ham’s offer of just £4million for striker Connor Wickham.

According to MailOnline, the Hammers were hopeful of getting the striker on the cheap after he netted five goals in nine games to keep the Black Cats in the Premier League last season.

Sam Allardyce has identified the striker as the ideal target man to deputise for Andy Carroll, who is sidelined with torn ankle ligaments until December.

But Sunderland are holding out for at least double West Ham’s offer, which would see them recoup all of the £8million they paid Ipswich for the striker in 2011.

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However, Gus Poyet has issued Wickham with a ‘sign or leave’ ultimatum, which promoted the Hammers to make an official bid for the player.

Depsite this, it is being reported that Sunderland haven’t even offered Wickham a new contract yet, which could further damage their changes of keeping hold of him.

Wickham is one year left on his current contract, which is reflected in West Ham’s bid, and Sunderland’s decision to reject that bid and hold out for more than he is worth could further force Wickham to look elsewhere for first team football.