West Ham United co-chairman David Gold has revealed why the club have ended their interest in Sunderland striker Jermain Defoe.The East London outfit are believed to be eager to bring in an attacking player this month in order to revive their season.Slaven Bilic's side currently sit 13th in the standings after winning six, drawing four and losing 10 of their 20 premier League games.[ad_pod id='now-tv' align='centre']The Hammers had a £6m bid for Defoe rejected by Sunderland last week, according to BBC Sport, and the Black Cats are believed to be determined to keep hold of the 34-year-old striker.Now, Gold has suggested that the reason for West Ham pulling out of a deal was because of Defoe's potentially low resale value.On Twitter, one fan wrote to Gold, claiming that the club should table around £15m for the former Tottenham Hotspur forward, but the businessman shot it down.

The Hammers have now switched their attention to Brentford striker Scott Hogan, who has scored 14 goals in 26 appearances this season.

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