After their weekend 0-0 with Sunderland, the Hammers have one of the worst goalscoring records in the Premier League, 13 efforts, leaving ‘Big Sam’ under pressure to move his side clear of the danger of relegation.
Big money summer signing Andy Carroll was expected to be the focal point of the London club’s attack, but his injury woes have left him unable to make an impact since he made his loan move from Liverpool a permanent transfer during the last window.
As a result, Allardyce has had very few options in the final third, often electing to field a ‘stikerless’ 4-6-0 formation.
Although this led to a shock 3-0 win away to Tottenham, the ex-Bolton chief is keen to add a forward to his squad in January to give himself more options for the remainder of the season.
Lambert is said to be his top target, with the Saints icon struggling to hold down a regular starting spot at St Mary’s Stadium.
The arrival of Pablo Osvaldo has diluted the 32-year-old’s importance under Mauricio Pochettino – who has often elected to rotate his star strikers.
Allardyce enquired about Lambert over the summer – his moves were quickly dismissed – but is confident that he can get his man next month.