West Ham United could be punished for failing to complete a deal for Scott Hogan earlier as West Brom and Crystal Palace have now entered the chase, The Daily Mirror reports- and they're not the only clubs for the Hammers to worry about.

What's the word?

With West Ham crying out for a striker and Brentford's Scott Hogan being linked with a move to East London from the end of December, nobody truly expected the saga on the £15m-rated forward to still be rumbling on into Deadline Day.

However, the Championship side have claimed that West Ham have still not met their demands for the in-form forward, which has allowed Premier League rivals West Brom and Crystal Palace to raise late interest in the race to sign the 24-year-old.

Slaven Bilic has concerns regarding the player's price and whether he could truly be Premier League quality but his reluctance to sanction a permanent deal could come back to haunt him, should either Palace or West Brom make their move.

Where will he go?

West Ham still remain favourites for Hogan's signature, despite their competition in the market, as Hogan is keen to move across London. However, Bilic's concerns on the striker mean that the deal hinges on whether the Croatian boss agrees to a deal.

As the day progresses, Hogan's frustrations at a deal not being completed could open the door for Palace or West Brom, both of whom are looking to strengthen their attacking lines for the second-half of the season.

Both Premier League clubs have cash to spend but will not be able to offer the same sort of project as the Hammers. Despite that, the door remains open for them to hijack a move.

What about Villa?

Hogan could still remain in the Championship though, as Steve Bruce is looking to bring the Brentford forward to his Aston Villa side as they look to push for an immediate return to the Premier League. With £13m on the table, they're now rated as favourites for his services.

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