The January transfer window is open for business and Arsenal manager Mikel Arteta appears to be turning to the market to bolster his side's chances of landing the Premier League title.

As it stands, the Gunners are five points clear of rivals Manchester City at the top of the table and nine points clear of Newcastle United in third.

However, they are not being complacent this month as they are reportedly looking to improve their squad by bringing in fresh recruits before the end of the window.

One player who could find himself plying his trade for the Gunners in the second half of the season is Atletico Madrid attacker Joao Felix.

Speaking to GIVEMESPORT, journalist Dean Jones has revealed that the Gunners are set to engage in discussions with the Spanish side over a deal for the forward.

“I’m hearing that Arsenal are going to try to negotiate with Atlético over João Félix.

“They will try to find some common ground over the loan fee and accept that they might have to overpay compared to a typical loan fee."

Arsenal could now find their next Alexandre Lacazette by securing a deal to sign the Portuguese international, with FBref listing them as being similar types of players.

Like the French striker, who is currently playing for Lyon in his home country, Felix is not a traditional, tall, number nine who will bully defenders and tower above them to win headers. However, he is a talented, tricky, attacker who can score goals by using his skill and intelligence to beat opposition players.

Lacazette plundered 71 goals and 36 assists in 206 outings in all competitions for Arsenal during his five years at the club, which works out at a goal contribution every 1.92 matches on average.

Felix, meanwhile, has scored 54 goals and assisted 29 in 173 senior club matches for Atletico and Benfica combined, which works out at 2.08 matches per goal involvement and shows that he has a relatively similar level of production to the former Gunners man.

The 23-year-old, who teammate Yannick Carrasco hailed as “immense”, has produced four goals and three assists in six La Liga starts for Diego Simeone's men this season and his incredible form indicates that he could hit the ground running at The Emirates as he is currently delivering involvements on a regular basis. 

It is now down to Edu and Arteta to negotiate the right deal with Atletico so that they can welcome Lacazette 2.0 to the club before the end of the month.