Aston Villa striker Danny Ings has so far failed to live up to expectation since arriving at the club last summer for around £27m, and after scoring just four goals in 19 Premier League appearances, his market valuation has dropped to just over £19m.
With their other natural striker in Ollie Watkins recently being preferred on the right-hand side of the front three, manager Steven Gerrard might have a big decision to make in the summer – whether to put his trust in his former Liverpool teammate or attempt to replace him.
Should he choose the latter, some fans may begin to wonder whether or not in-form Keinan Davis could be the answer, after making a very impressive start to life on-loan at Nottingham Forest in the Championship and attracting interest from Premier League outfit Norwich.
Despite only scoring just two goals and providing one assist in his eight league appearances at the Reds, he has achieved an average match rating of 7.13 – which is a testament to his exceptional off-the-ball work, hold-up play and his ability to terrorise defenders with his extreme physicality.
Standing at 6 foot 2, Davis is a complete contrast to Ings, who at 5 foot 10, relies more on his link-up play, technical ability and clinical finishing, and has only achieved an average match rating this season of 6.71.
The £25k-per-week Forest loanee loves to run at defenders, bully them about with his strength and bring his teammates into the game by battling away and working hard – and has already impressed in FA Cup wins against Arsenal and Leicester City.
An impressive 86% of his dribble attempts are completed, and this has led to him already becoming a fan favourite at The City Ground after bringing constant energy and excitement to their already thrilling Championship play-ffs push.
Players like Watkins thrive off a confident striker who can hold the ball-up, take on a man and create space for teammates to shoot, and after a difficult year at Villa Park, the fans deserve to watch some exciting football.
Former Villa fan-favourite Gabby Agbonlahor is just one of the people to have publicly praised Davis in recent weeks, saying “He’s a good player is Keinan Davis. Forest fans will love him.
“He’s got everything. He’s one of the strongest players I’ve ever played with, to be honest.”
Jack Grealish also is a huge fan of the “skilful technician” and as a Villa fan himself, he will surely be hoping to see his on-fire former teammate lead the line for the club once again in the future. After all, the attacker could just save his club millions on finding another option to play second fiddle in the future.