Aston Villa only recently secured the signing of Chicago Fire teenager, Jhon Duran, although it would appear that manager Unai Emery is keen to add yet another centre-forward addition this month, with it yet to be seen just what impact the 19-year-old will be able to make in the remainder of the campaign.

That desire for a new goal threat has also been enhanced by the sale of Danny Ings to West Ham United on a £15m deal, with the Englishman having been the club's leading scorer this season prior to that exit.

With it seemingly unthinkable to be left with Ollie Watkins - who has just four Premier League goals to his name this term - as the sole senior option to lead the line, a new striker could well arrive at Villa Park before deadline day.

That is the verdict of journalist Ryan Taylor, with the transfer insider telling GIVEMESPORT that securing further firepower is a real "priority" for the Villans between now and the end of the window.

The respect source stated: I think the striker, that is the absolute priority at the moment. I think Villa have risked it a little bit in letting Ings go.

“That tells me that they’re going to have to be hell-bent on bringing in a replacement because otherwise, they’ve left themselves short for the sake of £15 million, which is nothing really.”

The Midlands outfit could well have already identified an ideal solution to that striking problem in the form of Lyon's Moussa Dembele, with recent reports suggesting that the club have made an approach to sign the Frenchman.

The belief is that the former Celtic man could be available for as little as £3m with only six months remaining on his existing deal with the Ligue 1 outfit, with the 26-year-old looking destined for pastures new - be it this month or come the summer window.

To be able to secure such a reliable, "scoring machine" - as described by journalist Bertrand Latour - on the cheap would represent a real coup for Emery and co, with the one-time Fulham ace having scored 69 goals in just 160 games for his current side.

Although the £70k-per-week maestro only boasts a haul of two league goals in the current campaign, he had previously netted 22 times in 36 games in all competitions last season.

A player who clearly knows where the goal is, Dembele notably made his name as a result of his stunning displays during his time in Glasgow, having bagged 51 goals in only 94 games for the Hoops in total.

Such ruthlessness in front of goal is also laid bare by the fact that the 6 foot sensation ranks in the top 6% in Europe among those in his position for non-penalty goals, with Watkins - for example - ranking in just the bottom 33% in that regard.

That evidence would appear to suggest that Dembele is the striking solution that Villa are currently crying out for, with it seemingly a no-brainer to bring him to the club in the coming days.