Aston Villa striker Keinan Davis is set to join Championship club Nottingham Forest on loan with the January transfer window now open.

What's the story?

According to Birmingham Live, Aston Villa manager Steven Gerrard has confirmed that the 23-year-old is on his way for a medical at the City Ground ahead of a loan move to Steve Cooper's side.

Davis has only managed one Premier League appearance for the Villans this term, coming off of the bench for 11 minutes against Southampton in what proved to be Dean Smith's final game in charge of the West Midlands side.

The Englishman is yet to feature under new boss Gerrard, having been an unused substitute in four of the seven games the former Rangers boss has taken charge of, who stated that the loan is what Davis 'needs.'

Moreover, the former-Villa youth player has been demoted to the U-23s on occasion this term, making three appearances, in which he scored three goals.

Last month, the 23-year-old spoke to The Beautiful Game Podcast about a loan move, saying: "Obviously, it depends what the club wants to do but I'd want to play a more consistent run of games.

"For a player like me, still quite young and finding ways to play... Going back down to the Championship, I don't see that as a backwards step at all.

"Me and my agent will go around to the different clubs to meet them and I will choose. It's not like you're getting pushed anywhere or something like that. You do have a say."

It appears that the club Davis has chosen is Nottingham Forest who sit ninth in the Championship after a revival under manager Steve Cooper, who replaced Chris Hughton in September.

Villa fans will be buzzing

Aston Villa fans will be glad to see the striker get a loan move to the Championship which will hopefully see him get a run of games and pick up some form to restore confidence.

The move makes sense for both parties. Davis isn't getting a look in and still needs to develop by playing games as he is still just 23-years-old, he'll get games at Forest.

Moreover, if the loan is a success, Villa will either get a better striker back in the summer that they can use or they'll be able to cash in and receive an increased transfer fee should Gerrard decide to move Davis on permanently.