A crest is a huge part of a football club’s identity; it is worn proudly by the players and fans alike for many years.
Leeds United have decided to rebrand the Yorkshire outfit, and unfortunately, their new badge has not been warmly received.
The Championship outfit announced on Wednesday that after consulting with 10,000 supporters over the past six months, they have come up with a new design for the next “100 years”.
6 months of research
10,000 people consulted
Ready for the next 100 years
— Leeds United (@LUFC) January 24, 2018
The graphic was widely criticised by the club’s fanbase, with many liking it to the image used for the game Pro Evolution Soccer.
Many rival supporters took the opportunity to mock Leeds for their choice of crest, and even some clubs have waded in.
Aston Villa, who compete against the Whites in the Championship, rubbed salt into the wound by referring to the club names given on the game.
In a tweet advertising Villa’s clash against Leeds in April, the former Premier League club described themselves as the West Midlands Village and their rivals as the Yorkshire Whites.
We can't wait for this one, @LUFC…😏
— Aston Villa FC (@AVFCOfficial) January 24, 2018