The owners of Aston Villa are considering a re-branding of Villa Park, according to reports in the Birmingham Mail.
The possible re-naming of the stadium would come into effect in 2019, as majority owners Nassef Sawiris and Wes Edens inform the publication they are in a ‘constant negotiation’ on ways to generate greater financial opportunities for the club.
Although no plans are currently on paper or in the immediate making, Sawiris and Edens will not rule out a stadium sponsor.
Villa Park has been the Villans’ home since 1897 and has never had a sponsorship partner. The training ground at Bodymoor Heath previously had never taken on a sponsor’s name either prior to the current season when a five-year deal was made with Recon, a company belonging to ex-majority owner Tony Xia.
The Birmingham Mail understands that if Villa Park’s name were to be sold, the current title would remain in some part.
One reason why a stadium name is coming into question is the growing concern over clubs being punished for Financial Fair Play regulation breaches after city rivals Birmingham were made an example of.
This is what some Villa fans have had to say on the potential change…
@MatKendrick Not bothered tbh. It will still always be VP to us and we’d have more revenue. We were all happy to do it a few months ago to plug the £40m we needed.
— Paddy Nolan (@PaddyNolan91) November 9, 2018
— Andy Parsons (@AndyParsons0603) November 9, 2018
It’s always going to be Villa Park Mat regardless what it may be called in time. Newcastle’s St James Park is called some other name but I couldn’t tell you what. If it generates money let’s do it.#avfc https://t.co/DSoBJW7PMg
— Rich Aston ? (@regjomonty) November 9, 2018
They could call it “The Mat Kendrick Stadium” and get paid £20m per year to do so but I’d still call it Villa Park.
— Lord Castle of Aston ?????????? (@LeightonCastle) November 9, 2018
Makes no odds. Will always be Villa Park regardless of whatever name it’s given. If it brings in extra revenue then all good.
— Barters (@Barters28) November 9, 2018
Ask me five months ago and I’d have argued vociferously against it, but having now experienced that financial armageddon of the summer, we’d be foolish and naive not to consider. It will always be VP and a sponsor is only ever temporary. #avfc
— Kelt Smallpox (@BeefyBiffa) November 9, 2018
It will no doubt happen, but to every villa fan it’ll be villa park, no matter what.
— Daniel O’Sullivan (@danosulli44) November 9, 2018
If it generates money who cares, it will always be Villa Park to the fans
— Wayne Stevenson (@Wayne851054) November 9, 2018
I think if it generates extra income then I’m all for it. Times have changed. It will always be Villa Park to me though.
— Rick (@Rick_avfc1) November 9, 2018
‘Fortress’ Villa Park sponsored by Wes Edens Investment Company.
— dew (@dewavfc68) November 9, 2018
Yes Mat fine by me will still always be Villa Park
— Dene Trouth (@DeneTrouth) November 9, 2018