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Ed Williams may be cutting it in the National League North with Kidderminster Harriers but he is emerging as a transfer target for Derby County, according to the Daily Mail.

What’s the word?

Williams began his career with Cheltenham Town but struggled to get any action at the Gloucestershire club, leading to his fall into Non-League football in 2014.

Even a year ago he was still selling pizzas to earn a living, per the Daily Mail’s report, but is now being linked with a move to Premier League hopefuls Derby County, Leeds United and Aston Villa.

The Daily Mail also reports that the forward with ten goals in 14 games recently signed with John Morris of Key Sports, the agent who represents former Non-League products in ex-England striker Jamie Vardy and Nottingham Forest’s Joe Lolley.

Williams could yet become the next Non-League product to make the jump, after becoming the National League North’s Player of the Month, which would see the 23-year-old move up from the sixth tier of the English game.

Should it happen?

With the right management set up around him, the midfielder who Kidderminster believe can play in any attacking role would not be the worst signing Frank Lampard could make in an attempt to strengthen his Rams side during a promotion push.

So far, Derby sit in the play-off positions with the fourth-best attack in the Championship, but have so far heavily relied on Chelsea-loanee Mason Mount from the attacking midfield role.

Williams’ continued development would suggest the 23-year-old is on the up and still has room to grow as well, having beaten his previous season’s nine goals in 33 games during his opening 14 matches with the Harriers this time around.