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Leeds’ ambition will be muzzled if promotion isn’t achieved under QSI

This article is part of Football FanCast’s Opinion series, which provides analysis, insight and opinion on any issue within the beautiful game, from Paul Pogba’s haircuts to League Two relegation battles…

Rumours of Qatari investment into Leeds United have been going on for months at this point.

The saying goes ‘there’s no smoke without fire’ and with Phil Hay saying that there’s loads of smoke from both sides this is a deal that could actually be finalised in the coming months.

Of course, backing from a multi-billionaire investment group has caused huge excitement amongst the club and the fans. Andrea Radrizzani has stated that this investment could lead to United rivalling Man City, while fans have jokingly claimed that they’ll be signing Neymar and Kylian Mbappe.

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While the Neymar and Mbappe suggestions are rather tongue-in-cheek it’s clear that the fanbase have rather high expectations around the club’s potential new owners.

However, financial fair play rules will hugely limit what the club are able to do in the transfer market, and promotion to the Premier League will be more vital than ever if QSI do invest.

Indeed, the Qatari based firm wouldn’t immediately be able to splash the cash, and that’s at least partly down to the mistakes of the current ownership.

Championship clubs are allowed a £39m loss over a three-year period and with Leeds posting a loss of £4m last year they’ll have to be quite careful in terms of how much they spend, especially when you consider that they’re already committed to a £15m outlay for the permanent transfer of Helder Costa.

If QSI invest and Leeds don’t go up it may just be a case of business as usual in the transfer market as the Whites would be heavily shackled by the regulations they’re bound to by FFP. After all, a lack of permanent transfers last summer shows how tied down they were.

Have QSI got their valuation of Leeds United right?

Nowhere near

Nowhere near

About right

About right

If the club have real ambitions of becoming the next Man City then they need to have a foot in the door in the Premier League as FFP rules in the top-flight allow for a lot more investment in the transfer window as shown by both Fulham and Aston Villa splashing over £100m after promotion.

Article title: Leeds’ ambition will be muzzled if promotion isn’t achieved under QSI

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