Leeds must demand Matt Phillips in exchange if West Brom try to sign Kemar Roofe

According to an exclusive report by Football Insider on July 11, Leeds United attacker Kemar Roofe is a target for Championship rivals West Bromwich Albion, and if the Whites are to consider selling the 25-year-old they should demand Baggies winger Matt Phillips, rated at £8.1m by Transfermarkt, in exchange.

What’s the word, then?

Kemar Roofe celebrates scoring for Leeds United

Well, Football Insider report that Roofe has become a priority summer target for both West Brom and Sheffield United, having finished the 2017/18 campaign as the Yorkshire club’s top goalscorer with 14 goals in all competitions.

The former Oxford United man, who showed his versatility by playing in the No.10 role, as a winger and even as a centre-forward last term, could be the subject of bids in the coming days and weeks with clubs ready to test Leeds’ resolve to keep hold of the attacker, with Darren Moore keen to bring him back to the team he started his career at.

Roofe still has two years remaining on his contract at Elland Road, and it is still unclear whether Marcelo Bielsa, who must sign an exciting 6ft 3in striker on loan if Man United win the race for him, sees him as a key player ahead of the 2018/19 season.

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What should Leeds do next?

Well, the Whites must always look to keep hold of their best players if they want success this term, and there is no doubt that Roofe is one of those – especially with fellow forwards Pierre-Michel Lasogga, Pawel Cibicki and Jay-Roy Grot not being with the Yorkshire club for the upcoming season.

However, if the 25-year-old does decide he wants to go or if Leeds are willing to let him join West Brom, then they must ensure they get Matt Phillips in return to provide some pace and quality in wide areas.

The predominantly right-sided winger has scored 11 goals and provided a further 21 assists in 109 Premier League appearances, but the 27-year-old is also hugely experienced at Championship level too having netted 22 goals and added 17 assists in 132 games, as per Transfermarkt.