Most of the time, football fans get frustrated when they are encouraged by their club to show more support to the team.
Leeds United supporters, though, have hailed the Championship outfit for their latest initiative.
The Yorkshire-based outfit have called on the fans to bring club scarves to this weekend’s clash against Hull City at Loftus Road, as well as New Year’s Day match against Nottingham Forest.
The aim is to create a sea of blue, yellow and white at Elland Road, and there is also a charitable reason behind it.
Each time a half-price scarf is sold between now and January 1, 2018 all profits will go to the Leeds United Foundation, which supports a number of charities.
Fans have been left delighted by the cause and they granted their approval on Twitter.
Have to say, well done Leeds. Jumped on the fans initiative. Reduced prices on scarves then donate the proceeds to the foundation. pic.twitter.com/55zdj6hT70
— Lee Ogden (@stackerbo) December 20, 2017
Fans are being heard?
— Nathan Wilson (@nathan10wilson) December 20, 2017
Now this is the Leeds united I fell in love with! #mot
— Daniel Jarvis (@jarvlufc) December 20, 2017
I'll be bringing mine with pride as usual but may even invest in a new one at that price. Scarves swinging waccoe style during 'we all love Leeds' would be immense.
— Lee Couling (@LeeCouling) December 20, 2017
Love my club, and yet another great initiative, but please add the word 'scarves' to the #LUFC dictionary.
— GdJRoundhay (@GavinJonge) December 20, 2017
Awesome football management x
— jayjay82 (@jwh1982) December 20, 2017
Jesus! An owner who really gets the fans! Blessed to have him!
— Andy wedge (@andywedgelufc) December 20, 2017
As mentioned, nine times out of 10, clubs are criticised by fans for trying to urge more support.
Plastic flags, for example, have become synonymous with ‘fake’ supporters.