This article is part of Football FanCast’s Pundit View series, which provides opinion and analysis on recent quotes from journalists, pundits, players and managers…
It was confirmed earlier in the week by Adam Pope that the striker’s move to Scotland has legs, and Whelan believes Leeds could lose their top scorer, but that they should hold out for a higher fee.
The 43-year-old has given his view on the rumours surrounding the 26-year-old.
Whelan told Football Insider: “Leeds are vulnerable to losing Kemar.
“They are not in a good position and they are there because they failed to give him a new contract last season, when they should have.
“You cannot allow your top goalscorer to come to the final year of his contract. It’s not the way to go about keeping players. Now we could lose one of our best players because the club haven’t done their job right.
“I’ve read Rangers want to get Kemar for £5million. He’s worth double that, around £10million. Easily. It appears the player’s head has been turned with a huge contract offer from Rangers.”
Unfortunately for Leeds United, Whelan’s words could fall on deaf ears. Earlier in the summer, the former striker stated that the Whites should sell Pontus Jansson for £10m, and he’s just departed for an initial £4m.
A striker who scored 15 goals in the Championship last term should probably be worth more than £5m, as we have seen the likes of Britt Assombalonga and Jordan Hugill move for more despite scoring just 14 and 12 respectively the season prior to their exits.
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Whelan says that Roofe should go for around £10m and he’s right, but that doesn’t mean that he will as Victor Orta and Andrea Radrizzani have already shown that they aren’t the best negotiators. Roofe could very easily go for less than what he is worth, especially if he has had his head turned as the pundit suggests.