This article is part of Football FanCast’s Pundit View series, which provides opinion and analysis on recent quotes from journalists, pundits, players and managers…
Penny pinching will not end in success.
That’s the policy that Nottingham Forest need to adapt when they approach the upcoming transfer window, or they could end up regretting it big time.
Speaking during a Q&A on Nottinghamshire Live, journalist Barry Cooper was asked about what the chances were Forest would go in for someone like Dwight Gayle in January. However, he provided a rather glum response.
“Because of the system that Forest operate with, bringing somebody in of genuine quality, that would make a difference is not going to be an easy task, especially when you’re trying to balance risk against reward and stay within FFP.”
Whilst we have raised on FFC how going for someone like Gayle might not work for Nottingham Forest, the principle remains the same, whether it be about signing him or any other player, striker or not, that Forest think will help them get promoted.
With the amount of money that waits on the other side in the Premier League, you can’t afford to penny pinch, you simply have to take that risk.
You don’t get anywhere in this division without a little bit of aggression giving you a boost.
If you take a look at Fulham back in 2017/18, they were sixth going into January transfer deadline day, then they went out and signed Aleksander Mitrovic, 12 goals later, they find themselves lifting the playoff trophy at the end of May as they got promoted.
The same goes for West Ham United in 2011/12, they went out and brought in Ricardo Vaz Te on transfer deadline day, and he went on to score the winner in the playoff final.
If there is a player that you truly believe will be of benefit to you in the hope for promotion, then you have to go out and get him and damn the expense.
The fans won’t blame you for being ambitious and missing out, because at least you showed that you were willing to put your money where our mouth was, literally in this example.
Deal with the consequences later, but when the opportunity presents itself, don’t be scared to push the boat out and make the deal, rather than end up regretting it when he puts on past you to keep you down.