The 21-year-old has enjoyed, arguably, the best season of his career to date so far, notching an impressive 14 goals in all competitions for the Baggies.
His fine form has already led to a first senior England call-up and has also attracted attention from both Liverpool and Tottenham.
In response to these rumours, Berahino recently revealed to Sky Sports that he wouldn’t mind moving on to “bigger things”, and that the club’s fans would not begrudge him a transfer if he helps to fire the club to safety this term.
And West Brom are understood to have been taken aback by these remarks, with the interview he gave not sanctioned by the club.
This has angered the Midlanders, who are now ready to shelve contract talks with the Burundi-born star and sell him during the next transfer window.