West Bromwich Albion's key transfer targets in this window are Bristol City's Bobby Reid and Brentford's Romaine Sawyers, according to The Telegraph.

What's the word?

The Baggies failed to impress in the Premier League last season as they were relegated while rooted to the bottom of the standings.

In an attacking sense, the team were dire, and it seems that manager Darren Moore is looking to address that this summer.

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The Telegraph reports that Reid and Sawyers are key targets for the newly-demoted Championship outfit.

The Baggies have been linked to numerous players, but they are yet to recruit a new face since the transfer window opened.

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How good are they?

Last season, Reid was the star of the campaign for Bristol City as he scored 19 goals in 46 appearances.

The 25-year-old is versatile in that he can play at the focal point of the attack, deeper in midfield or as a number 10, where he thrived last season.

Sawyers has the skill to feed in attacking stars and set up moves that can damage opponents' defences.

Both are well-versed in Championship football, which is crucial for the Baggies as they try to get to grips to the demand of the second tier.