West Brom must break tradition to bring Cowley to the Hawthorns

According to The Daily Mail, West Brom have opened talks with Lincoln boss Danny Cowley over their vacant manager position.

What’s the word?

Cowley is one of the most reputable up and coming managers in the EFL. The Lincoln manager has done a stunning job with the Imps, becoming something of a promotion specialist.

He’s guided Lincoln to two promotions, initially taking them from the National League to League Two. The former player then steered his side to League One this term as well.

Before arriving at Sincil Bank, he won three promotions with Concord Rangers.

It’s that track record which makes him such an attractive proposition and he could now be on the verge of joining West Brom, per The Daily Mail.

They claim that talks between him and Albion have been opened with a second round of discussions due to happen soon.

Risk worth taking

Given Cowley has never managed above League Two, it would be somewhat of a risk to put him in charge of a side wanting a return to the Premier League.

Technical Director Luke Dowling claimed this week that the club would take the right risks in terms of player recruitment. But they could do far worse than taking risks with their next managerial appointment as well.

Cowley would be a gamble, but is certainly one worth taking.

He has a knack of knowing how to get teams promoted as is exactly the type of progressive coach West Brom need. He’s built a vision with Lincoln where it feels as though anything is possible. Steering them from non-league to the third tier of English football sums that up.

The Baggies would benefit from someone with similar visions, rather than going for the traditional safe option the club have opted for in recent years.

Coupled with that, he has an excellent knowledge of the lower leagues. With West Brom hinting they need to cut back in terms of finances this summer, it could prove crucial.

Albion are likely to be in the market for cheaper players and as a result, the 40-year-old seems like the perfect choice to make that a reality.

Dowling has to do everything in his power to ensure Cowley becomes the next permanent manager at the Hawthorns.