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This article is part of Football FanCast’s Transfer Focus series, which provides opinion and analysis on recent transfer news…
West Brom completed another summer signing with the arrival of Darnell Furlong, but in the build-up to that deal, Matt Wilson at the Express & Star claimed that wouldn't stop Slaven Bilic's pursuit of bringing Mason Holgate back to the club this upcoming season.
What's the word?
Kenneth Zohore kickstarted a double signing last week with Semi Ajayi also joining the Baggies in a permanent move.
The former Cardiff City striker comes fresh from a spell in the Premier League with the relegated Bluebirds and last time he competed in the English second tier, he bagged 21 goals and ten assists across 54 starts in two years.
Ajayi, meanwhile, dazzled in the heart of Rotherham's defensive sector playing both centre-back and as an anchor in midfield - he netted seven times and picked up three man of the match awards, per WhoScored.
Following the signing of Furlong, another defender in Holgate is now firmly in Bilic's sights.
However, the club are waiting on his parent club Everton who will ultimately have the final say on whether the 22-year-old leaves the club on loan or permanently this summer - or even at all.
A better future for West Brom?
It will be the second successive season of languishing down in the Championship for the Baggies when the new campaign kicks off in just a couple of weeks time.
This time next year, their parachute payments will decrease to just £15.5m which highlights the financial need for a return to England's top-flight as soon as possible.
The re-signing of the England Under-21 international will be hugely beneficial for the club's ambitions and their finances.
The defender made 21 appearances in the Championship last campaign, scoring once, laying on two assists and winning two man of the match awards.
In Holgate, West Brom know what they are getting - a young, talented and hungry defender willing to develop.
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If permanent, it opens up the scope for making a profit in the long-run, therefore, helping their finances if they cannot gain promotion back to the Premier League.
A few weeks ago Chief Executive Mark Jenkins made a promise that the Croatian will have a competitive budget despite the club's challenging financial situation.
Jenkins has taken measures to improve their position financially through the sales of both Craig Dawson for £5.5m and Jay Rodriguez for an initial £5m whilst potentially landing Holgate could help them gain further funds in the future.