West Brom stance on Oliver Burke only shows how poor transfer dealings have been

Championship Picks

This article is part of Football FanCast’s Transfer Focus series, which provides opinion and analysis on recent transfer news…

According to The Daily Mail, West Brom winger Oliver Burke is considering a return to the Bundesliga after a torrid time back in England.

What’s the word?

Burke’s spell at the Hawthorns could be coming to a rapid end though no clubs have been mentioned in the reports.

The 22-year-old has every right to be regarded as a flop having cost the club £15m from RB Leipzig in 2017 – for that they’ve seen just one meagre goal in 23 appearances.

He wasn’t in ex-boss Darren Moore’s plans last season after he was sent out on loan to Celtic in January, and it appears to be the same case this term with Slaven Bilic only giving the Scot two substitute appearances in the Championship.

His place is under further threat following the arrival of three wingers on deadline day who are likely to be favoured once they are up to the speed of things.

Baggies sale struggles

West Brom can forget trying to recoup anywhere near the £15m they spent on Burke and with the English transfer window shut, they’ll have even less suitors than they possibly could’ve had before.

His form since joining the Hawthorns has been nothing inspiring, and even at Celtic it wasn’t outstanding otherwise they would have tried to keep hold of him – he scored four goals in 19 appearances.

The Baggies hierarchy have had a history in not making the most out of potential sales – in the last 12 months, they’ve seen Jonny Evans (£3.5m), Craig Dawson (£6m) and Jay Rodriguez (initial £5m) leave for a combined total of just £14.5m.

Evans was valued at £20m by the club before he was sold to Watford whilst they also rejected a previous £16m bid from Burnley for Rodriguez before selling him for a third of the price a year later.

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There was no way of knowing that Burke would turn out to be a flop but he was always going to come under criticism being the most expensive Scot ever at the time.

The inability to be able to regain even a fraction of what they paid only highlights how poorly West Brom have acted in the transfer market over recent times – even up until this summer.

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