This article is part of Football FanCast’s Transfer Focus series, which provides opinion and analysis on recent transfer news…
According to Express and Star, West Brom are battling Bristol City for the signing of Southampton striker Charlie Austin as support for Kenneth Zohore.
It appears that Baggies boss Slaven Bilic is desperate to add another striker before Thursday’s 5pm deadline having brought in one new attacker already whilst also chasing Albian Ajeti last week.
The Croatian has lost the prolific exploits of Dwight Gayle who scored 24 goals in 41 games last season whilst West Brom have also sold Jay Rodriguez and Salomon Rondon this summer, meaning they lack considerable depth in attack.
Austin has been limited in terms of game time at Southampton and will be looking at even less opportunity with the arrival of striker Che Adams. The 6 foot 2 striker made just 11 starts in the Premier League last term.
This may be a mark of desperation from Bilic but West Brom’s move for Austin might be more calculated than first thought.
This sort of proven record and experience is exactly what the Baggies need with a serious lack of options up top as the Championship season has already gotten underway.
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This move makes sense late in the window and if he stays fit, could be a very shrewd move on Bilic’s behalf, especially if they beat Bristol City to his signature who could well be one of their playoff rivals towards the end of the season.