Not all fairytales have a happy ending, and this is certainly the case in the story of Liverpool striker Rickie Lambert.
The player has admirably worked himself up through the English league ladder with spells at Macclesfield, Stockport, Rochdale, Bristol Rovers and Southampton before last summer making his dream move to the team he supported as a child, Liverpool.
Unfortunately for Lambert he was never given a fair chance to showcase his talents at Anfield, finding himself limited to mainly brief appearances off the bench.
Now following the arrivals of strikers Danny Ings, Divock Origi and Christian Benteke. Lambert’s time at the club is all but over.
The target man has been heavily linked with a move to several mid table sides, including West Bromwich Albion and Norwich.
It is believed that West Brom are in the driving seat, and the experienced hit-man would definitely be a great signing for Tony Pulis’ side.
Lambert has a point to prove next season after his limited opportunities with Liverpool, and the striker will be determined to show the club what they are missing out on.
At the age of 33 he’s still has a lot to offer in the Premier League. Lambert has great technical ability for a target man, as well as incredible set piece attributes.
Baggies manager Pulis is well experienced working a big target man up front, too. During his time at Stoke, Pulis built his attack around Peter Crouch, managing to get the best out of the England International with his direct tactics.
Victor Anichebe and Brown Ideye have both tried to perform a similar role at the Hawthorns, but haven’t filled their manager with a great deal of confidence. He will likely play alongside Saido Berahino, the pair have qualities that will work well together, as Lambert will be able to hold the ball up and bring team-mates into play and provide knock downs for Berahino to thrive off.
Lambert deserves to be successful in the top flight and he will not get a better chance than with Albion at this stage of his career.