West Bromwich Albion have faltered in recent weeks.
They have won just one game in their last seven Championship outings yet if you took a look at the league standings, you wouldn’t have realised as the Baggies still sit top of the table.
Slaven Bilic’s side have struggled to turn draws into victories, which was most noted when holding the lead twice against Charlton Athletic at the weekend, only to return to the west Midlands with a frustrating point.
Albion are also the league’s top goalscorers with a total of 50, but in recent weeks, they have failed to find the net as regularly as they would have liked – just twice in their last seven matches have they notched two or more goals against the opposition.
It has led to West Brom legend and former centre-back Ally Robertson calling for the club to sign a striker this month in order to secure promotion, and he may well have a point.
So far this transfer window, they have been linked to plenty of attack-minded players, but the best of the lot would almost certainly be Che Adams – that’s if they can prise him away from his difficult spell at Southampton.
Their interest was cited by the Daily Mail at the start of the month.
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The 23-year-old joined the south coast side in the summer in a £15m deal from Birmingham City and has found life difficult in the top-flight with no goals and just the one assist from 16 appearances.
It is believed that the Saints hierarchy would be open to loaning him out with an obligation to buy this month, even despite manager Ralph Hasenhuttl’s claims over keeping him.
Leeds are likely to be Albion’s nearest contenders for his signature so they must do all they can to clinch him. His prolific campaign across the border in the Midlands last term shows why he would be the best striker at the club.
Per WhoScored, Adams averaged more shots per game than what both Austin and Robson-Kanu have managed this season – West Brom currently rank seventh for shots at goal in the division, so he’d improve that substantially, you’d imagine.
The 5 foot 9 forward also earned more free-kicks as he was fouled 1.5 times per match while he also contributes more to his teammates having averaged 1.5 key passes per game – over double what the Baggies pair have managed this campaign.
This means he could bring the likes of Grady Diangana, Matt Phillips and Matheus Pereira even more into play as if they weren’t lethal enough already – the trio have all directly contributed to ten or more goals individually.
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And at just 23, he would further offer the club a long-term option in the role with both Austin and Robson-Kanu entering their 30s.
Luke Dowling must sanction a swoop for him and the deal involved could well suit the club as it has very Pereira-like feels – according to reports from The Athletic, Southampton would want a £1m loan fee and then £10m in the summer, that sounds like far better business than clinching 29-year-old Dwight Gayle for circa £10m.