UEFA bosses intend to boost the profile of the Europa League by sending out a memo to top club managers imploring them to talk up the competition.
In recent times it has become an afterthought when compared to the Champions League and domestic campaigns, and UEFA want the importance of participating in Europe to be recognised.
Liverpool and Newcastle have not named full strength sides in the competition this season, which has led to some perceiving the Europa League as something that it is no longer valued.
The ‘rich heritage’ and the prestige of the competition providing some of the finest names definitely appear to be lost, but The Sun reports that UEFA insist the competition is still “dramatic”.
Tottenham manager Andre Villas-Boas appears to be the only one who has heeded this instruction so far, insisting on fielding full strength teams with the intention to win.
The next round of Europa League games commence on Thursday 25th October.