Everton have earned a reputation for transfer disasters during the reign of owner Farhad Moshiri and it is something that has taken its toll on the club in more recent times after suffering financial troubles.
On the pitch, the Toffees are at a point where they cannot afford to keep repeating the mistakes of the past and came close to paying the consequences for signing up all the poorly recruited players last season when they only retained their Premier League status in the penultimate game of the campaign.
This summer it looked like the powers at Goodison Park and Frank Lampard were taking a much more cautious approach to their transfer business, albeit making eight crucial signings over the window.
Everton are currently one point shy of falling into the relegation zone once again after a poor run of performances in the Premier League with four defeats out of their last five outings ahead of the World Cup break, so it is clear there are still issues to iron out.
One player who has been linked with a move to Merseyside in January is Japan and Eintracht Frankfurt striker Daichi Kamada, as Everton are in desperate need of a natural finisher and impactful goal-scorer who can boost the conversion in front of goal over the second half of the season.
Kamada has scored seven goals and delivered three assists over 13 Bundesliga appearances so far, which is an impressive output and one that would’ve undoubtedly caught the attention of Everton’s hierarchy.
However, the talented attacking midfielder will be hoping that the recruitment team at Goodison Park won’t be watching his performances for Japan at the World Cup in Qatar, as the player has been a shadow of himself compared to his output this season at Frankfurt.
Kamada was the third lowest-rated (6.4) player on the entire pitch during his performance in the 1-0 defeat to Costa Rica on Sunday according to SofaScore, and it’s not hard to see why.
Over his 90-minute performance, the 26-year-old – who was dubbed “very lazy” by journalist Miguel Ruiz – lost possession of the ball 12 times, lost 77% of his duels, as well as making no interceptions, no tackles and providing no dribble attempts throughout the clash with his lack of hard work contributing to the defeat.
Although on his day he looks like a lively player, Everton must be wary when it comes to those of a similar ilk. Indeed, you only need to look back upon a time when they signed Dutchman Davy Klaassen.
The Toffees signed the Netherlands international from Ajax but much like Kamada has been in Qatar, he was a “lazy” fixture in Everton’s side.
Since that dreaded period at Goodison Park, he has proven more than capable of providing consistent goal contributions, finding the net 15 times in the last season and a half. Unfortunately, he was a complete flop for the Merseysiders.
Lampard cannot afford to make the same mistake on Kamada when looking for an offensive player that is going to improve the team over the second half of the season.
With that being said, Everton must tread very carefully when acquiring the services of new signings in January as it could be the difference in the club comfortably competing or wasting even more money just to be relegated into the Championship.