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Sites offering the best promotions for sports bettors

The sports gambling industry is awash with promotions, special offers and deals. These range from free bets to risk-free bets, money back to extra places each way. There’s something to suit all types of bettors and a market to cover all manner of sports.

Why are major bookmakers suddenly in a rush to roll out the red carpet and, seemingly, give you something for nothing? Could it simply be a kind gesture out of the goodness of the marketing team’s heart? Surely not.

Bookies vying for your business

To fully comprehend by bookies serve up a feast of delights to members, we must first understand where the gambling industry is at the moment. The invention and growth in popularity of online and mobile app betting led to dozens of start-up and internet only bookmakers joining the fray. Overnight, reputation, history and standing in betting meant nothing.

To have any chance of standing out from the crowd, bookies had to make their voice heard, going above and beyond the call of duty. How they achieved that was by offering increasingly eye-catching and generous promotions.

They want to convince you to place your bets with them over the competition. They also want to prove they are the biggest animal in the field. That’s why they have unique features and giveaways. Betting sites vying for your business, it’s a great time to be a lover of all things sports betting.

With so many leading bookmakers laying claims to being the best in the business, how do you know which one to trust? They can’t all be telling the truth, of course. Below you’ll find a selection of three sites offering the best promotions for bettors.

Paddy Power

Known the world over for their love of doing things differently, Paddy Power have made their fair share of enemies due to past risky advertising campaigns, but they have won plenty more life-long fans. The Irish based bookmaker grabs your attention from the start with a stunning welcome bonus, giving new customers registering for an account a £10 risk-free bet. Sign up, deposit £10 and bet on sports. If your bet is successful, you keep the profits. If your selection loses, Paddy Power’s marketing team will refund your stake. You can’t lose.

As well as a headline making welcome offer, this bookie also run several showstopping promotions for existing customers, those already loyal to the brand. What you can expect to find on the promotions page includes money back if your accumulator loses by one leg, early pay out if your football team take a two-goal lead and money back if the greyhound you back finishes second behind the SP favourite.


A company desperate to make a name for themselves on the big stage and compete against the leading players in the industry. Betway are an ambitious lot with a love for sports, passion for technology and desire to give players the best possible customer service. They prove their intentions from the opening show. Betway give new members registering for an account a delicious £30 free bet. This is a matched bet so the amount you deposit and bet, between £10 and £30, on your first visit will be met as a free bet and dropped into your account.

The Betway welcome bonus really is something but it can’t compare to how the company treats registered members, those already signed up to and betting on the site and mobile app. Betway’s ongoing offers are very suitable for bettors. The promotions page is a flood of bonus spins, free bets, early pay out and other specials. Some of the promos you’ll enjoy as a Betway customer are money back if your horse finishes 2nd in a live on ITV race, free bets when you stake £25 on an acca and first goal wins on selected football matches.


A traditional British bookmaker and a fixture on just about every high street in the UK. Ladbrokes have the experience of knowing exactly what punters want and how to keep them coming back for more. The answer to both questions is, usually, great odds, unique coupons and free bets. Join Ladbrokes online today, deposit and bet £5 on a sportsbook selection with odds of 1/2 or better and get a £20 free bet to spend on the sports market of your choosing.

Aside from the new customer promo, you’ll be glad to learn Ladbrokes are loyal to those who show loyalty to them – their existing customers. Some of the best deals are reserved for Ladbrokes members, including free to play predictions competitions, price boosts, get a price on a bet you’ve created, their best ever acca offer and best odds guaranteed on horse racing. You’ll be well looked after when joining Ladbrokes.

Article title: Sites offering the best promotions for sports bettors

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