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Since the turn of the Century the media industry has been revolutionised like never before. The television coverage, in particular of the Premier League, has reached a level so technologically advanced that it is almost impossible for something to go unnoticed.

This week, two senior Manchester United footballers, Rio Ferdinand and Gary Neville, have both been put under the spot light for incidents that occurred off camera during matches.

It’s not often you see Arsene Wenger and Sir Alex Ferguson agreeing on something but it seems the debate of whether the increased coverage of certain events is being taken too far has united the two managers.

Speaking to The London Evening Standard, Wenger criticised the coverage of the challenge by William Gallas on Bolton’s Mark Davies

“The problem in England is that the sensitivity of one media dictates what the whole country has to think. I raise big question marks over the competence and objectivity of the guys who make these kind of decisions.”

His comments are believed to be directed at Sky who, despite not showing the game live, have replayed the incident on their 24-hour news channel.

Speaking to Sky’s Manchester reporter, James Cooper, Ferguson echoed his rival’s comments saying

“Listen, you come on about stuff that’s of no interest to me.You try to promote yourself. Just leave the football to us, OK.”

It is true that football should always be the first subject but it is also the job of a journalist to seek a story. However, with Sky practically funding their respective clubs and providing money for their transfer sprees, then I think they should be entitled to broadcast whatever they wish, without bias. Add that to the fact that Sky currently operates a 24-hour news service, and then you can see why they might, occasionally, need to fill some gaps.

The media are there to provide a service. Each channel is entitled to report in the way it likes. If in doing so, they break any rules or regulations, then clubs are equally entitled to prosecute. Almost always doing so very swiftly. Having said that, you would think that, with a combined age of 128 between them, these two wily old foxes would be able to deal with routine questions in a more restrained manner.

I say...keep the questions coming!