As reported by The Daily Mail, BT Sport are set to hand a massive boost to Scottish football by offering record breaking amounts of money to become the exclusive broadcasters of the SPFL.
Currently, TV rights in Scotland are divided between Sky and BT Sport, with the former having access to Celtic vs Rangers games. That could all be about to change.
The Mail reckon that BT Sport are putting together a package that will beat the previous record of £31m per season to show top-flight Scottish matches.
At the heart of that is their desire to broadcast the big Glasgow derby and the broadcaster is currently in negotiations with SPFL chiefs to make the deal happen.
It has every chance, especially when you compare to the amounts of money currently being spent on English football and UEFA Champions League by the broadcaster. Of course, Scottish football doesn’t attract the amount of prestige and viewing figures as those competitions do but the money being spoken about being spent on Scottish football is a drop in the ocean.
BT recently renewed their rights package for the two European competitions to the tune of £1.2bn. It’s an incredible sum and of course the cornerstone of their sports channels.
Scottish football hasn’t looked as attractive as it does right now to broadcasters and outlets for years and this new reported deal could kickstart a new era of exceptional interest in the Scottish game.
According to The Mail, when BT Sport won exclusive coverage of rugby’s Aviva Premiership, figures show attendances rose by 10 per cent and viewing figures by 13 per cent.
That kind of impact could be transformative for the game in Scotland.