Sunderland chairman Niall Quinn has issued a public apology over the Black Cats' dismal display in their 5-1 derby defeat at Newcastle United.
Steve Bruce's side had only a stoppage time Darren Bent consolation to show for a wretched performance at St James' Park and Quinn felt it only right that he should say sorry.
He told the club's official website:"It is entirely appropriate that we apologise to our fans.
"While acknowledging the hurt that this defeat has caused, I would like to emphasise that everyone at this club will face the music together.
"The owner and myself sat and reflected on the day's events and we are as defiant as ever that this club is going to make progress.
"While everybody here is suffering, the players' hurt must be galvanised into a big performance on Saturday.
"I'm not asking anyone to have sympathy for us, but we are confident that the solution will be found within the walls of our dressing room.
"We may have to spend a long time apologising, but this entire football club knows that it owes its people right now and for me, that is the priority."