The £4 million deadline day signing from Manchester United was handed a first start for the Cottagers by Martin Jol and repaid his managers faith with a virtuoso display to wreck Albion’s three game unbeaten run.
Steve Clarke’s had started the new term strongly but came undone on the Thames and were powerless to resist the home side who have now scored nine goals in two games on their own turf.
Alex Kacaniklic also caught the eye for the home side and it was his trickey and endeavour that set up the first goal on 32 minutes. After leaving Billy Jones in a daze down the Baggies right the winger squared for Berbatov, who composed himself, before effortlessly arrowing the ball past Ben Foster from 15-yards.
The Bulgarian celebrating again on the stroke of half time as he cooly beat Foster from 12-yards after Kacaniklic teased the unfortunate Jones into fouling him inside the West Brom penalty area. By that time Albion were already down a man down after Peter Odemwingie was shown a straight red card after needlessly kicking out at Fulham right back Sascha Riether.
Clarke threw on Chris Brunt and Romelu Lukaku on at the break in an effort to salvage something from the game but his side were facing an uphill task against a well-drilled Cottagers side. Lukaku’s only real sight of goal saw him denied by Mark Schwarzer whilst Foster denied twice kept out Damien Duff and then denied Berbatov a hat trick.
Foster would be beaten for a third time with a minute left on the clock as Steve Sidwell wrapped up the points for Fulham pouncing to score after Hugo Rodallega’s header hit the crossbar.