Manchester United land record-breaking shirt deal

Manchester United have announced that they have signed a new shirt deal with General Motors, which is thought to be the most lucrative sponsorship deal in the history of the sport according to The Sun.

The Red Devils are eager to match financial powerhouses and cross-town rivals Manchester City in the transfer market, and the latest deal should boost funds.

Chevrolet, who are part of American motoring firm General Motors, will be displayed on the Old Trafford side’s shirt for the next seven seasons, with the deal thought to be worth £30 million a year.

The total of £210 million is believed to be the highest of all time, and eclipses Barcelona’s £25 million-per-year deal with the Qatar Foundation.

The news comes at the same time as United owners the Glazier family confirming that 10 per cent of the club will be floated on the Stock exchange.

United commercial director Richard Arnold admitted the club’s delight at the new deal.

“This is a fantastic, long-term deal for the club.

“We have been partners with Chevrolet for only six weeks, but they have produced some fantastic ideas that will benefit both the partnership and our 659 million followers around the world,” he confessed.

By Gareth McKnight

Article title: Manchester United land record-breaking shirt deal

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