Liverpool have defended a seven per cent rise in the cost of season tickets for the new campaign.
The Anfield club, which was put up for sale by American co-owners George Gillett and Tom Hicks last month amid reports of debts totalling £350million, claim the increase is due to inflation and the change in the VAT rate.
The price increase comes on the back of the Reds' worst-ever Premier League finish of seventh place last season and the recent departure of manager Rafael Benitez.
A Kop seat booked online before June 25 will now cost £680 with the main stand priced at £732.
"Inflation and the VAT change are the reasons for the rise," said a club spokesperson.
"In real terms there's no difference.
"Our season ticket prices remain extraordinarily competitive particularly compared with other clubs in the top half of the table."