Blackburn Rovers boss Sam Allardyce has apologised to the club's fans for his side's display in the 7-1 hammering at Manchester United.
Rovers were outclassed by Sir Alex Ferguson's unbeaten team, who moved to the top of the Premier League table as a result of the thrashing.
Allardyce said of the rout:"I'd like to apologise to the Blackburn fans who made the journey because what they saw wasn't very good.
"You might say the first goal was a foul on the keeper but it is neither here nor there because the referee didn't give it.
"That sort of defending wasn't good enough to cope with a Manchester United side that was full or running, flair and talent.
"In the end, they mesmerised us. It isn't what we wanted or expected but we have to take it on the chin. What's important is how we fight back from it.
"The truth is Manchester United have better players than we do. They're hundreds of millions of pounds ahead of where we are and, on the margins of finance, we shouldn't have any chance of winning.
"To combat their quality we have to be dogged, resilient and organised. But sometimes it shows. Unfortunately, this time it did.
"We wanted to give the fans more. Hopefully we'll make it up to them next week when we play Wolves."