Fruity King is in talks with The Scottish Professional Football League (SPFL) regarding a potential title sponsorship deal according to our sources.
Scottish football is struggling financially at the moment, with Rangers once again in financial trouble and the further involvement of Newcastle United chairman Mike Ashley being blocked by the Scottish Football Association, leaving the club on the brink.
This new deal could bring some much needed good financial news north of the border as Fruity King looks to facilitate the growth of their increasingly growing brand and inject some much needed financial investment into Scottish Football.
It is thought that any new partnership deal for Fruity King will include the naming rights to the four leagues in Scotland with all the associated rights.
The Commercial Director of Fruity King has said; “Due to media and public interest, I can confirm we’re in talks with Mr Keith Campbell – Head of Partnerships at the Scottish Professional Football League for the title sponsorship of the four Scottish leagues.”
“Although no deal has yet to be agreed, talks have been very productive and are ongoing. Fruity King is keen to establish itself within British football and is working tirelessly to achieve our goals. It is an opportunity to position our brand as the focal point of the national game, and the most prestigious prize in Scotland.”