PUMA have announced a new limited edition evoSPEED boot in collaboration with Hublot and Falcao.
The launch was to coincide with the 1 year countdown to the start of the 2014 FIFA World Cup, and Hublot’s position as official timekeeper and watch supplier of the 2014 World Cup in Brasil; http://www.hublot.com/de_DE/
Falcao signed a personal endorsement agreement with Hublot on 27 May 2013 and PUMA have collaborated with them to develop the bespoke boot to accompany a limited edition Falcao signature time piece.
Only 100 pieces are available; 60 titanium and 40 King Gold priced at US$17,000 and US$40,000. Working with Hublot, we have created an evoSPEED 1.2 colourway for each watch, numbered 1-60 and 1-40, and the concept was first presented at the Basel Watch fair.
The lateral side of the boot bears no secondary branding, and have been left blank so each will be personally signed by Falcao. The boots will only be available with each watch sold, and come together in a unique casing
Officially launched in Colombia on 13 June, 2013, in Bogota, Colombia, at a VIP event, the special edition timepieces are being promoted in Colombia with direct sponsorship from the United Nations. For every Hublot Falcao that is sold, a portion of the revenue will go towards improving the “terrible living conditions” in the Grand Lagoon of Santa Marta, Falcao’s Caribbean birth town”