The France international has proved a revelation since moving to Upton Park from Marseille last summer, going on to claim nine goals and eight assists in 25 Premier League appearances.
That has seen the attacking midfielder emerge as a strong contender for this season’s PFA Player of the Year award and earn cult status amongst the East London faithful.
However, Payet’s impressive form has also attracted interest from some of Europe’s biggest clubs, with The Daily Star claiming Ligue 1 champions PSG and La Liga giants Real Madrid and Barcelona are targeting him ahead of the summer transfer window.
But according to the British newspaper, the Hammers will look to fend off interest this summer by slapping their talismanic star with a £40million price tag.
That would constitute the highest transfer fee West Ham have ever received. But with Payet turning 29 last month, his summer suitors seem unlikely to meet the Irons’ lofty valuation.