Sam Allardyce’s men chalked up their third home win of the season with a dominant performance against the Saints, who were powerless to resist their East London hosts.
The Hammers controlled proceedings from start to finish and heaped even more pressure on Nigel Adkins in what has been an eye opening start to the season for the Premier League newcomers.
Adkins’ decision to drop striker Rickie Lambert to the bench in order to pack the midfield appeared a shrewd call as the visitors frustrated West Ham in first half and managed to keep the scoreline level at the break.
The hosts were restricted to half chances but never came close to breaking the deadlock. Allardyce cut an irritated figure on the touchline and his words at the interval had a marked effect as some typically poor Southampton defending allowed Noble’s long range free kick to creep in at the far post just 58 seconds after the restart.
Kevin Nolan was then on hand to tap in after determined work from Yossi Benayoun to beat Maya Yoshida to the ball in the build up as the away side began to crumble. Saints supporters called for Lambert to be introduced but it was replacement Jay Rodriguez that played a part in halving the deficit. The summer signing displayed quick feet to turn James Collins and set up captain Adam Lallana to smash the ball into the roof of the net.
However any hope of a comeback was short lived as Noble restored West Ham’s two goal advantage from the penalty spot after Jose Fonte handled in the area under pressure from Andy Carroll. Modibo Maiga then came on for on-loan Liverpool striker and applied the gloss to an impressive with a brilliant solo goal.