The Colombia international has been linked with a number of bigger teams in the recent past, but has lost form and only scored twice this campaign.
Despite this, and the fact that he can leave on a free transfer in June, The Latics will not cash in on the South American.
“We don’t have the money which other clubs have got to invest,” the Spanish coach told Mirror Football.
“But the benefit is that we don’t have to sell players either.
“And it is much more important to keep Hugo playing for us until the end of the season than trying to cash in on him right now. We want him to concentrate on his football and getting back to his best.
“Then we will have to see where we are at the end of the season.
“Any player can have a dip in form and we have got to help him get back to himself with the team. He has it in his DNA to play against the top sides,” he concluded.
Rodallega scored important goals to keep the DW Stadium outfit in the top flight last season, and may need to recreate similar heroics for Wigan to avoid the drop this year.
By Gareth McKnight