"Two Ryder Cup legends, 24 icons of football, one prestigious trophy"
After hearing those words from Golfing icon Darren Clarke, what more could a sports fan want?
Icons of Football 2017 combines the worlds of the beautiful game and golf as 24 foootballing greats test their hands teeing off at The Belfry in a Ryder-Cup-style competition that pits England against the Rest of the World - an event taking part as a wider Icon Series.
Representing the Three Lions are a host of former and current internationals, namely Michael Carrick, Andrew Cole, Robbie Fowler, Paul Ince, Phil Jagielka, James Milner, Paul Scholes, Alan Shearer and Teddy Sheringham, headed by captain Lee Westwood.
The Rest of the World, meanwhile, sees the aforementioned Clarke attempt to orchestrate Gabriel Batistuta, Patrik Berger, Ronald de Boer, Ryan Giggs, Dirk Kuyt, Alessandro Del Piero, Peter Schmeichel, Andry Shevchenko, Nemanja Vidic and Dwight Yorke's path to victory.
The players included on both teams have developed something of a Man United v Liverpool storyline, which will undoubtedly be as hotly contested on the golf course as it always is on the football pitch.
The hotly-anticipated tournament, which tees off on the 23rd of June, includes four rounds; the foursomes, two doses of singles action and perhaps most excitingly of all, the £1million Swing - where every player and captain gets one chance to hit a hole-in-one on the infamous 18th Hole and win some cold-hard cash for their favourite charity.
Speaking at yesterday's launch event, Clarke revealed that despite the carnival atmosphere surrounding the tournament, he expects his side to be highly competitive...
"I think the team is very strong. I've looked at them all and I know quite a few of them - I know how good they are. Those guys were at the very top of their professions, some of them still are, and they haven't got there through lack of determination, skill and passion. They've obviously got a huge passion for our sport as well, so to marry those two together and see the guys come here to play, I think their professionalism and desire to succeed will really kick off come that first shot on the first morning."